As well as the usual methods of advertising, most businesses are slow to adapt and try new techniques, which Nuttifox believe our missed opportunities. Now you may decide that using these technologies to reach your customers is not right for your target audience, and you might be right, however if you consider that Apple have sold 25 million iPad’s, making a total of over 200 million iOS devices, supporting App’s & presentations, it really is a marketing strategy to be seriously considered.

So, do we put our money where our mouth is… of course! Nuttifox are currently developing an iPhone and iPad App to help market our services and have already built two iPad presentations that we use when visiting new clients. As well as the initial impact of a beautifully designed animated presentation, it is also an extremely efficient way of delivering information, not to mention the iPad can be connected directly to a digital projector for bigger presentations.

If you think there is a hole to fill in your industry then I would urge you to consider budgeting for this in your marketing strategy, as although their are an increasing amount of Apps built everyday for the iOS and Android systems, their is still huge opportunity to spread your message via this huge network.

If you would like to know more about developing your own App or Presentation then please contact one of our team on 01252 331749 or email us at hello@nuttifox.com, we are always happy to have a free no obligation chat to help aid your marketing ideas.

The First Impression!

Not only do you sound good, you look the part and gave a faultless presentation, course or meeting. Maybe you stood out from the crowd at an exhibition and not only answered all the customers questions in a friendly professional manner, you also gave them a gorgeous piece of print design or promotional item to remember you by.

Today we are swamped with the shallow consumer, they will not dig deeper to find your streamlined professional service, they will merely see your companies reflection on the internet, or your business cards and logo at an exhibition. Out of 3-4 speakers, will they remember your power-point or flash presentation over the others. People have to much choice over services that a lot of the time it comes down to presentation. It’s proven that it’s not always best to be the cheapest or the most expensive, but if you look and sound the best, you’ll have a winning combo.

Nuttifox have been through various brand identities over the years, making sure we stay fresh. A lot of time and thought goes into the development of a brand, but the rewards are great. Below we have listed a few points to consider and ways to make a fab first impression for your next meeting, presentation or exhibition.

1. Brand

• Are you happy with your brand, is it fresh and does it represents your company well.
• Was it designed as a vector to allow it to scale for use on multiple size canvases.
• Is it bright and engaging, could you spot it across a busy room.

2. Print Design

Once you have a powerful brand image for your company, you can use this to create a range of attractive, fun and distinctive designs get get across your message. Here are a few examples:

• Business Cards
• Corporate Stationary
• Folders
• Flyers, Leaflets and Posters
• Name Tags
• Stickers
• Mailers
• Invitations
• Credit Cards & Membership Cards
• Wobblers
• Scratch Cards
• Report Covers
• Envelopes
• Catalogues
• Magazines

3. Promotional Items

Creative and fun promotional items are a good way to stick your brand in the mind of your consumer. We have listed some of the standard items below, but you could get very creative. Branded fireworks, CD-Rom or MP3 Player with your own recordings on… the list goes on.

• Pens
• Bags
• Key-Rings
• Water bottles
• Wine Bottles
• Glasses
• Mousemats
• Desk Tidies
• Rulers
• Coasters
• Bottle Openers
• Custom & Seasonal Promotional Items

4. Clothing & vinyl Branding

Sometimes the smart business man or women just isn’t necessary. A simple coloured polo t-shirt with your logo and slogan on is an atrractive way to stand out and look professional. This thinking can also be applied to any company transport, vinyl stickers for vans and cars are not as costly as one might think, plus this is superb advertising when you are out and about.

5. Website

Nowadays the website more often than not, is the first contact your consumer has had with your business, if it is not clear, difficult to use or ugly, they will probably leave and go to the next one down in the search engine, which is probably your competition!

6. Exhibitions

In a room, hall or warehouse full of potential buyers and competition, it can be the little things that make the difference. Most of the time it is a collection of subtle reasons not obvious to the consumer why they might be initially attracted to your stand, below are a few products available to give you a professional look and feel whilst showcasing your products or services.

• Poster Frames
• BIG Banners/Posters
• Exhibition Stands and Displays
• Roller Banner Posters
• Literature Display Stand
• Literature Dispensers
• Lightboxes
• Screens
• Litho Printed Posters

7. Presentations

Many of us have been to listen to a key speaker, course or presentation at some point. I always come away feeling enlightened and ready to go, then after a few days some of the points start to evade me when I’m back in my busy schedule. I always normally request the slides from presentations I attend, but even then without the speaker they are not always clear. Displaying your information correctly is very important and will help your consumer understand you, your service and/or product. This is also another strong brand recognition opportunity. Professional presentation can really make you stand out and help your audience understand your points clearly, which means less pressure on you. Here are a few options for professional presentations.

• Custom Branded Power Point Presentations
• Animated Branded Flash Presentations
• iPad Presentations
• Branded Video Presentations in 4:3 and 16:9 ratio

Nuttifox have been helping businesses develop their brands, print design and multimedia solutions for years. We have built up good working relationships with our clients and have created solutions for all areas of their businesses. See how we can help your business grow. For a FREE no obligation chat over a coffee, call us on 01252 331749.

Lots of businesses come to Nuttifox asking for website optimistaion and consultation on social media marketing to improve traffic, leads and sales. We then we get handed a business card and view their website to quickly discover this is where the problem lies. We agree that clever online marketing and social media are essential tools for the modern business; second to having a powerful brand identity, usable & well designed website.

The design of your site will have either a positive or a negative influence on the end user, and social media marketers need to consider the appearance of the site framing their content as much as they consider the content and headlines themselves.

Seems like common sense! Why would you spend so much time and energy writing & marketing something, only to counter your efforts with poor design and usability.

We love seeing start-up businesses grow, and the passion of the business owners in their new venture, we enjoy working with and guiding these business owners in the development of their online assets, so we think this is a simple don’t run before you can walk scenario.

Spend time on the foundations and design of your site, make sure it looks right for your target audience and is user friendly. Then make sure you know the running costs; can you update your site yourself, and it’s easy to do so, or do you have a reasonable price from your web design company to do it for you, bearing in mind that the busier your site becomes, the faster you will want to update it.

Finally! Only then, attack the social media network for global domination and focus on other online marketing strategies, some of which I will cover in our next article.

Below I have outlined a few steps I would follow to create a strong online presence.

1. First Impressions

The first impression of any visitor, regardless of how they arrive at your site, will be heavily influenced by the appearance of the site, do you look the same as everyone else or do you have an edge?

2. Readability of Content

Are you considering accessibility and usability when writing your articles. Make sure your font size is not to small.

3. Page Load Time

An important aspect for any website, but even more so for blogging websites. If you plan to market heavily using social media, then make sure your landing pages load quickly, as social media readers are generally impatient.

4. Buttons/Widgets on your pages

You have just had a user land on your article from twitter, make sure that same user has the option to easily re-tweet or re-publish a link on their social media accounts to your article.

5. Branding

As your site becomes busier through your social media marketing, how does your sites branding impact on that user, will they remember you; resulting in a returned visit, or was it a lucky one-off hit and your soon to be forgotten!

6. Navigation

Typically at the moment, social media traffic results in a low number of page views compared to search engine ranking and paid advertising, however, you can increase these views by making it easy for the user to find other content on your site.

7. Subscribers

Do you reply on social media marketing? Do you market using the followers built up on Twitter, Facebook and email subscriptions? If so are these options easy to find on your website, do you actively push people to find you on these accounts and is your email subscription form obvious and easy to fill in?

Nuttifox also would like to welcome Thomas Bill to the team. Tom is based in Thailand and is an exceptional PHP developer. Not only can he do anything we ask of him, the fact he is based in Thailand means he is working while our UK developers and designers are tucked up in bed; great when a project needs turning around quickly!

So 2011! We would like to see in the new year with a bang, so Laura Fox our Marketing Director has been hard at work creating a collection of special offers that we will launch early in the new year. Perfect for a brand refresh, marketing push or start-up businesses.

We will also be expanding are web design, multimedia, print design & hosting services with packs of new features. Their will be the launch of our brand new client system, allowing you to manage your projects with Nuttifox and maybe a couple of Flash based games and iPhone Apps.

So whatever your business needs in 2011, give us a call at Nuttifox on 01252 331749.

So from all of us at Nuttifox, have a Happy New Year!

The Net continues to grow in popularity and importance for consumers and businesses alike. Therefore, the quality of sites needs to keep pace. Creating and maintaining high-quality websites is more important now than ever. Higher quality equals more revenue.

The following lists the top ten ways that a website misses the boat and contributes to hair loss and nervous breakdowns. Notice the common thread that runs throughout each of these. Namely, a bad website neglects to consider the site visitor’s experience in some fundamental ways.

1. Animation

Seven year-olds like watching animated cartoons on Saturday morning, business people, professionals and most other adults don’t. Sites that include showy Flash animations as an ‘Intro’, animated gifs on every page, or flying words are really annoying. They take away from the content and distract the visitor from achieving their goals. Unless your site is an entertainment site, try to avoid maddening motion. However, if your product or service can be better demonstrated using Flash, Quick Time, or other multimedia, which is common, offer your visitors the chance to click a link to view it. But don’t force them.

2. Too much scrolling

Once I scroll down a full screen’s worth, my eyes start to blur, I feel slightly lost, my head spins and my interest wanes. Computer monitors really aren’t the best medium for reading. The Net and many sites are so big that it’s important to always provide a clear frame of reference for your visitors at all times while they’re on your site. If a page requires two full screens of scrolling or more, simply split it up into multiple pages.

3. Long, text-heavy and blocky paragraphs of unbroken text

I really have to be into a topic or desperately need to glean the information to trudge through big chunks of unbroken text online. If I’m just shopping around for a product or service, you’ve lost me if I have to endure this kind of torture. Again, it is harder to read text on the Web than in other mediums such as books. Additionally, Web users are notoriously impatient, so make your content easy to read and non-intimidating. Use titles, sub-titles, small paragraphs, bullets and numbering.

4. No obvious ways to contact the company

If all you supply is an email on your website, your legitimacy may be questioned. Why can’t you answer the phone? Why hide behind an anonymous and cold email address? Make it easy for your existing and potential customers to talk with you.

5. Unchanging or out-dated content

If I start reading content on a site and soon discover that the content was written three years ago, I split. Since there’s so much information out there, my reasoning is there’s got to be comparable information online that’s more current. If you keep your content fresh your site will attract repeat visitors. And repeat visitors are more likely to turn into customers.

6. Long page downloads

It’s amazing that this is still a problem. When I click on to a site and have to sit there waiting for it to appear in my browser, I start sweating, picking my teeth, tapping my toes, rolling my eyes and soon want to throw my computer through my office window. I’m obviously a little impatient, but again, I know there are other sites out there with the same information that will download more quickly, so why wait? I’m gone.

7. “Me, me, me!” instead of “You, you, you”

Generally speaking, no one cares about you, your company or your thoughts. What they do care about is what you can do for them. So sites that show pictures of the company building or tout their deep philosophy on the way business should be conducted really don’t bode well for keeping the interest of site visitors. On the other hand, sites that speak directly to potential customers about how they can solve their problems, make their lives easier, safer, richer or more comfortable have a much better chance of keeping the eyeballs glued.

8. Non-explanatory buttons or links

Here are some examples of buttons that leave me dazed and confused: A wedding site with a button called ‘Blanks’, a boating site with a button named ‘The Lighthouse’, a book site with a button called ‘The Inside Story’, or a Web design site with a button called ‘Tea Time’. They sound like Jeopardy categories. Imagine trying to find your way on a highway where its various signs read ‘Over Here’, ‘Moon Beams’, and ‘Lollypops’. Good luck navigating your way through. It’s the same with navigating websites. Button and link names need to tell the visitor where the link leads to. Make it as easy as possible for a visitor to know where they’re going before they click. However, there are times when naming a link an ambiguous name may pique the curiosity of a user and get them to click on it. But as a general rule, keep your links and buttons as descriptive as possible.

9. Inconsistent navigation

Imagine sitting down at a restaurant and the waiter comes over to you and hands you five different menus, one for the appetizers, one for the soups and salads, one for the entrees, one for the desserts, and one for the drinks. Annoying. Now imagine if each menu had a different format, layout and method for listing the items. Brutal. I really don’t want to work that hard at picking out my dinner, I’m hungry and I just want a meal. Don’t make your visitors work hard either by expecting them to re-learn your navigation system each time they enter another section of your site. They too are hungry; for useful information and they’re even more impatient.

10. Inconsistent look & feel

When the look & feel completely changes from one page to another in a website, I think I am visiting another site, another company, a partner or subsidiary. I get very confused. This screams poor planning and often results from tacking on new sections later after the original site was built. This can lead to design-drift. It may be tempting to stray from the original design; you may have a better design now. But wait till you do a complete next-generation re-design of the entire site before introducing a new look & feel. If not, lots of visitors will be scratching their heads with one hand and possibly clicking away with the other.

Finally, any site that employs a number of these notorious features is particularly painful to experience. When I click to a website that has five different fonts and colors, scrolls down to the core of the Earth, incorporates zinging words and big fat blocks of text, lists no phone number and has content written and dated in 1996, I scream and know deep down inside that pulling my fingernails out wouldn’t be as torturous as having to remain there a minute longer.

Author Bio
Jason O’Connor is president of Oak Web Works, LLC www.oakwebworks.com where you can get a free webmaster newsletter and read many other original Web design and marketing articles.

But a majority of the affiliates fail miserably in their affiliate efforts or earn insignificant amount of money. Here are some of the Secrets of Success in affiliate marketing:

Secret #1: Treat Affidavit Marketing as a Business

This way, you will be able to give more due and attention to your campaigns. Market an affiliate product as if it were your own. Build a business around it, pre-sell the product by having a pitch page of your own, offer free stuff, follow up and have backend offers to maximize profits from every product you promote. Following this cycle is the Formula of Success in Affiliate Marketing.

Secret #2: Promote Quality Information Products

People are hungry for information. Every day, millions of people are searching online for information. If you really want to make money fast, then I highly recommend that you start selling information products. These products are available for immediate download, have high profit margins and affiliates earn high commissions. If you want to search for information products, visit Clickbank.com, open an account and enter ClickBank Marketplace.

Secret #3: Pick up the right products

Choose products that pay about 50% of the sales. Also look for % referred for the product. Anything above 50% is a reasonably good figure. You can search Top 10 products by category i.e. popularity, gravity, $ earned/sale, % earned/sale and % referred.

It may work out that you have chosen a product, but there is very high competition for that product which may force you to pay a very high CPC price. You can chose products for which there is less competition but you still have good chances of making good money as a lot of people are searching for those keywords. Remember, this exercise will involve a lot of home work by carrying out the market analysis. If you have time to spare, ‘https://adwords.google.com/select/KeywordToolExternal’ can help you to some extent. But I recommend Keyword Elite.

Secret #4: Know your Product

If you want to be successful in affiliate marketing, you have to know the products you are promoting. One option is that you buy the product. That will make your task of selling the product easier as you know the product and so can easily convince the people to buy it.

If you don’t want to buy the product, do a good research about the product by going to merchant’s site and know everything about it. Giving your unbiased opinion or review is the best way to warm your prospects up for better sales.

Secret #5: Create quality Ads

This task requires a lot of involvement and innovation on your part. First you have to choose how to advertise your product. PPC advertising is the best bet as your Ads are seen by only targeted visitors. Few points you should keep in mind for while writing your Ads are:

1. AdWords allow a limited amount of text in Ads. Hence ‘brevity’ is the keyword.

2. The only way to stand out from the rest is to be different.

3. Always pre-sell your product with your pitch page.

4. Instill some sort of urgency in your prospects for buying in some limited time.

5. Always bring out free offers if any.

Secret #6: Capture Leads First

Fewer than 5% of the people those see your Ads will buy the product on the first visit. So what happens to the 95% or more who don’t buy?

Another big mistake that people generally make is spending time and money on advertising and send buyers directly to a product owner’s website.

The truth is…If you aren’t capturing your visitor’s name and email address, you’re wasting your money on advertising.
For long-term success in affiliate marketing, you must build an opt-in list of buyers…people who trust you and purchase the products you recommend. You can sell multiple products to the same prospects and maximize your advertising efforts. All you need is a simple pitch page to capture leads and an autoresponder.

Secret #7: Offer a Strong Incentive

If you want people to opt in to your list, you have to give them a strong incentive. If you can create a PDF report on a high-demand topic that’s actually good enough to sell and then give it away, people will like to download it. But how much information you should give away in your free product. Give your customers just sufficient information to make them want more and then recommend a product that fulfills their needs.

Secret #8: Track Your Ads

Tracking is critical for determining how well you’re converting visitors to leads and leads to sales. Sometimes you just need to tweak your ad copy and run the ad again for better results. You may also like to disable the keywords which are not converting.

You need to know how many visitors, leads and sales you get for each ad you place so you can determine whether or not you want to keep using that traffic source or discard it.

Author Bio
I am in internet marketing business for about a year now and have considerable success and experience in affiliate programs. I am also maintaining my site at www.10by10guide.com

I’m not saying that Search Engine Optimisation is not important, it’s very important, but it is also saturated with businesses targeting the same keywords as yours. If your lucky enough you will be in a geographical location targeting keywords with little competition, but you could also win the lottery.

I wanted to give these companies some good advice based on my experience, so I had a think about how we create marketing campaigns for our clients. I soon realised that Google and other search engines were taken very seriously when developing a clients website and content, then for a few months it is put to the bottom of the list. The reason for this is that we are not in control of Google, Bing, MSN, Yahoo etc and have to be patient when letting these search engines index the pages of the website, also allowing us time to determine the sites progress and make necessary changes.

Successful Search Engine Optimistation (SEO) takes time, but is an important ongoing marketing strategy for your company. Whilst you develop your page rank within these search engines you should have a comprehensive Pay Per Click (PPC) campaign for instant traffic and brand awareness.

I recently invited these companies to a workshop I was running in which I spent time with them specifically looking over their current SEO and marketing options. All of them had already spent huge amounts on SEO and some of them had really seen the benefits, but, for some this was a huge waste of time and money, they could have achieve better results with some of the options I have mentioned below. Another factor that they didn’t take into account was the look and usability of their website. A few of them had high bounce rates which reflected the fact that the SEO was not consistent with the content and the end user was unable to find what they wanted or were put of by the design of the site.

Before any optimsation should take place, your site should reflect the professionalism of your company. It should engage and interact with your customer to help embed your brand as the one to go to. Only when your site is working as well as it can, you should then consider optimising it for the search engines.

Why not try these:

Social Media – A great way to push your brand, product, service or message out to a wider audience using the likes of Facebook, Twitter and Linked-In.
Blogging – By having a blog you can add juicy content and advice around your industry, another great way of building traffic.
Direct Mail – IS NOT DEAD, no need to spend all your budget online! get your brand out there in print form.
Events – Get your business booked onto a stand at an event, there are hundreds of business events every year and there may be industry specific events for your business.

Banner Ad

An advertisement that appears on a Web page, most commonly at the top (header) or bottom (footer) of the page. Designed to have the user click on it for more information.

Blacklisted

A blacklisted notice means that the message may not have been delivered due to be flagged on one of the major lists that keep tabs of known spammers. Different ISPs (Internet Service Providers) use different blacklists to block mailings from being delivered to their clients. It can be a temporary ban or a permanent one, depending upon the list.

Blocked

A blocked notice means that the message did not get through due to being considered spam by the subscriber’s ISP. This may be due to being on a blacklist or because the message contains a domain that is already being blocked.

Blog

Shortened from “web log” a blog is a user-generated Web site where entries are made in journal style and displayed in a reverse chronological order.

Campaign

A campaign is a specific message being sent to a specific group of recipients.

CAN-SPAM Act of 2003

The CAN SPAM ACT is a series of federal laws that must be followed by all email marketers. Those found in violation of the laws can be subjected to major penalties. For more information, go to http://www.spamlaws.com/federal/index.shtml

Click Through

The number of times people clicked on the links in your message. This is often referred to as CTR (Click Through Rate). Note: you must have enabled click through tracking in the campaign in order for this to be recorded.

Digital Brand Engagement

Brand and consumer interaction through the Internet. This includes all aspects of dialogue through the social web and on the brand’s own website.

DMA Market

DMA stands for Designated Market Area, which is often associated with the entertainment industry. DMAs are usually counties (or sometimes split counties) that contain a large population that can be targeted, such as New York City, Los Angeles or Chicago.

Email Service Provider (ESP)

Outside companies like mobileStorm that send bulk emails on behalf of their clients to prevent their messages as being labeled as spam or blocked entirely.

False Positives

Legitimate messages being labeled as “spam” Can cost companies potentially millions in potential lost revenue if not dealt with correctly.

GPRL

The Global Permanent Removal List consists of records that are automatically removed from a particular database. Almost all email service providers (ESP) or multi-channel messaging companies maintain these lists for their clients.

Instant Messaging

Instant messaging (often shortened to IM) is a type of communications service that enables you to create a kind of private chat room with another individual in order to communicate in real time over the Internet.

Keywords

Are the main words or phrases used to promote a web site using online marketing methods such as Search Engine Optimisation and Pay Per Click. They normally target popular internet search terms to help traffic find a web site naturally within a certain industry.

Microsite

A mini Web site design to promote a specific portion or brand from a larger corporate site. Used often with competitions, landing pages or a specific promotion.

Open Rate

This is a ratio determined by the number of people who opened your email against the total number of people to whom you sent the message. Typically, this number will be low for large campaigns and higher for more targeted campaigns.

Opt-In List

Email marketers have databases of subscribers to their newsletters, featuring these subscribers’ email addresses and names. Such a list is known as an opt-in list (and is thus CAN-SPAM compliant; see above for info on the CAN-SPAM act) because users choose to receive the emails. This is in contrast to spam email, which is unsolicited.

Personalisation

Personalisation gives you the ability to create a customised message for each person in your database. Can be addressed by first/last name, city, county, postcode, etc.

RSS

RSS or Real Simple Syndication is technology designed to allow users to subscribe to a specific content feed and be automatically alerted when new updates are available.

RSS Reader

Application used to subscribe and monitor selected RSS content feeds.

Short Code

A short code is a 5 digit number that is used to send and respond to text messages. They can either be a random set of numbers or a “vanity” number tied to a specific brand or number pattern.

SMS

SMS (Short Message Service) is a one-way text message sent via a mobile phone. It is usually received via the subscribers’ text message inbox on their mobile phone and can be a maximum of 160 characters per message.

Social Bookmarking

Social Bookmarking is a popular way to store, classify, share and search links that are combined into a single site for easy access.

Spam

An email message that is unwanted by the recipient. Legitimate emails can sometimes be incorrectly identified as spam and is a growing problem.

Streaming Technologies

Communication channel such as video and audio that is accessed online. Can be a pre-stored clip to access as well as a live feed that is streamed like an online broadcast.

Subscriber

A person who signs up to receive messages from a particular company or entity.

Targeting

Targeting allows you to send a message to people based on specific criteria from your subscriber database.

Voice Broadcast

Sending a pre-recorded voice messages to a large set of phone numbers at the time same. Can either be a voice call (meaning the recipient must answer the call for the message to play) or voice mail (meaning the message will play only if the recipient doesn’t answer )

Widget

A small graphical device that does a highly focused, often single, specific task. Web widgets can be embedded in web pages or run on the desktop of a PC (Windows or Mac) using software such as Apple’s Dashboard software or Yahoo! Widgets Engine.

My name is Chris Nutbeen, I am the CEO of Nuttifox. I am also a bit of a perfectionist, which is one of the reasons for the slow development of my business, the other reason was finance, as I’m sure it is with a lot of new start-ups. So here I was 6 months down the line, still setting up fundamental parts of the business, I didn’t even have a business account yet and it felt like I wouldn’t be trading for another year! One evening I sat myself down and had time to think, to re-eveluate exactly what I needed, this was the first time I had setup a new company, I needed support! I always wanted to automate a lot of the processes within my business to keep the overheads down, and this meant more work to begin with. It’s hard to make money without spending it!

First of all I made a list of all the jobs I hated doing, I wanted to keep my motivation up, and by passing on the smaller essential but numbingly boring jobs, this would keep me focused on the bigger picture. Once I had my list I started researching services and software solutions which could complete these tasks within my budget (which wasn’t much!). Sure enough by paying other professionals that were experienced in these areas, the tasks were quickly completed to a high standard and a business relationship had been formed.

I was now free to push my business forward and I soon built up a collection of managed services and in-house software to tackle all aspects off my business, from finance, invoicing and marketing to CMS systems and lead generation tools! I could now completely focus on producing quality work for my clients and developing new client relationships without being bogged down with the daily running of the business, and yet I was still the only employee of the company. This is what you call streamlined.

Fast forward a year and Nuttifox had grown not in size, but in experience of working with these systems to create a (nearly) perfectly functioning company, which in-turn reflects on your confidence when approaching new clients. I felt in-control of selling, creating and charging for the professional work that we had produced.

What I’ve discovered is that every time I’ve replaced myself there is a short term loss followed by a huge long term gain. The loss is the initial cost of finding someone, training them, supporting them, answering questions and the time it takes for them to grow into the job. But the long term gain is that once it’s done, you (hopefully) will never have to do that job again. It is the only way to push your business forward, even if it’s just one freelance or in-house person helping you out.

It can be difficult to let go, especially if you are a perfectionist or are giving up doing something you really enjoy. I still design most of the sites at Nuttifox and I can see this is going to be a problem soon. What other company has the CEO also pushing pixels? But I now have a solid team of designers working on a business model I have created, streamlined and perfected over many years. This makes Nuttifox what it is, and how I can proudly say who we are and what we can do for your business.

Their target market was saturated with rubbish, non user friendly websites offering no clear service or guidance, and it seemed that their audience was crying out for a united website linking all of the best resources together. We also believed that by offering a community resource section this would attract people to the in-house services that Femesque are so well known for.

We started planning the website in early January with our usual brainstorms, keyword research, market analysis and content planning. From here we quickly devised a plan to action for the project over a 3 month period, with a website launch date of March 4th. The site was designed, constructed and put live by early February to allow Google and other search engines the chance to index the search engine friendly pages we had created, this would also allow us to monitor the sites progress as we continue to work on the various online marketing campaigns.

Come the date of the website launch in March we had developed the website, content, online marketing and SEO campaigns to make the most of it’s new place within the marketplace. Femesque was soon collecting traffic of 100+ visits a day using a handful of the best previously researched keywords for their industry.

Nuttifox continued to work with Femesque over March to help them develop content for their website and teach them first hand how to stay ahead of the competition. We now have a good working relationship with Femesque and they regular come back for tweaks, updates and new ideas for their business.

Femesque is a great example for us helping yet another start-up make the most from their initial business idea. We don’t just build you a website, we can build you a business. Start-ups appear and disappear everyday, the problem with most is people think it is easy, it’s not, but with more and more people becoming successful by using the web properly, now is the time to take your idea and let us help you develop your plan to action. Femesque didn’t exists in early January 2010, now come early April 2010 they are fully booked, have a strong brand, website and a great position in Google for a collection of key phrases, a few being “Dressing Service”, “Dressing Service Hampshire” & “Dressing Service Surrey” which will only improve overtime.