Most businesses know what they are talking about. Competitive businesses in the same sector offer very similar price structures. So what makes you better than them?
The First Impression!
Not only do you sound good, you look the part and gave a faultless presentation, course or meeting. Maybe you stood out from the crowd at an exhibition and not only answered all the customers questions in a friendly professional manner, you also gave them a gorgeous piece of print design or promotional item to remember you by.
Today we are swamped with the shallow consumer, they will not dig deeper to find your streamlined professional service, they will merely see your companies reflection on the internet, or your business cards and logo at an exhibition. Out of 3-4 speakers, will they remember your power-point or flash presentation over the others. People have to much choice over services that a lot of the time it comes down to presentation. It’s proven that it’s not always best to be the cheapest or the most expensive, but if you look and sound the best, you’ll have a winning combo.
Nuttifox have been through various brand identities over the years, making sure we stay fresh. A lot of time and thought goes into the development of a brand, but the rewards are great. Below we have listed a few points to consider and ways to make a fab first impression for your next meeting, presentation or exhibition.
1. Brand
- Are you happy with your brand, is it fresh and does it represents your company well.
- Was it designed as a vector to allow it to scale for use on multiple size canvases.
- Is it bright and engaging, could you spot it across a busy room.
2. Print Design
Once you have a powerful brand image for your company, you can use this to create a range of attractive, fun and distinctive designs get get across your message. Here are a few examples:
- Business Cards
- Corporate Stationary
- Folders
- Flyers, Leaflets and Posters
- Name Tags
- Stickers
- Mailers
- Invitations
- Credit Cards & Membership Cards
- Wobblers
- Scratch Cards
- Report Covers
- Envelopes
- Catalogues
- Magazines
3. Promotional Items
Creative and fun promotional items are a good way to stick your brand in the mind of your consumer. We have listed some of the standard items below, but you could get very creative. Branded fireworks, CD-Rom or MP3 Player with your own recordings on… the list goes on.
- Pens
- Bags
- Key-Rings
- Water bottles
- Wine Bottles
- Glasses
- Mousemats
- Desk Tidies
- Rulers
- Coasters
- Bottle Openers
- Custom & Seasonal Promotional Items
4. Clothing & vinyl Branding
Sometimes the smart business man or women just isn’t necessary. A simple coloured polo t-shirt with your logo and slogan on is an atrractive way to stand out and look professional. This thinking can also be applied to any company transport, vinyl stickers for vans and cars are not as costly as one might think, plus this is superb advertising when you are out and about.
5. Website
Nowadays the website more often than not, is the first contact your consumer has had with your business, if it is not clear, difficult to use or ugly, they will probably leave and go to the next one down in the search engine, which is probably your competition!
6. Exhibitions
In a room, hall or warehouse full of potential buyers and competition, it can be the little things that make the difference. Most of the time it is a collection of subtle reasons not obvious to the consumer why they might be initially attracted to your stand, below are a few products available to give you a professional look and feel whilst showcasing your products or services.
- Poster Frames
- BIG Banners/Posters
- Exhibition Stands and Displays
- Roller Banner Posters
- Literature Display Stand
- Literature Dispensers
- Lightboxes
- Screens
- Litho Printed Posters
7. Presentations
Many of us have been to listen to a key speaker, course or presentation at some point. I always come away feeling enlightened and ready to go, then after a few days some of the points start to evade me when I’m back in my busy schedule. I always normally request the slides from presentations I attend, but even then without the speaker they are not always clear. Displaying your information correctly is very important and will help your consumer understand you, your service and/or product. This is also another strong brand recognition opportunity. Professional presentation can really make you stand out and help your audience understand your points clearly, which means less pressure on you. Here are a few options for professional presentations.
- Custom Branded Power Point Presentations
- Animated Branded Flash Presentations
- iPad Presentations
- Branded Video Presentations in 4:3 and 16:9 ratio
Nuttifox have been helping businesses develop their brands, print design and multimedia solutions for years. We have built up good working relationships with our clients and have created solutions for all areas of their businesses. See how we can help your business grow. For a FREE no obligation chat over a coffee, call us on 01252 331749.
Posted by Chris Nutbeen
